Customized SocialVelocity Program

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So, you’ve got a Facebook fan page for your organization and a Twitter account. But there’s something just not quite connecting — you’re not getting as much engagement as you wanted. We can help.

Our SocialVelocity Workshop brings organizations of all sizes and industries up to speed quickly and lay out an 18-month blueprint for developing their social media and digital marketing strategy. Here’s what it contains:

Social Media Audit and Gap Analysis

We start by doing a thorough five-point analysis of your existing social media channels. We test your monitoring to see how effective your content managers are being at creating contagious engagement. We’ll also research your competitors to find out where they’re seeing success.

Training Workshop: Get Your Team Up to Speed — Fast!

Then, we’ll conduct an on-site three-hour workshop to help your team understand the critical elements of social media: from best practices in increasing follower count, to targeting high-influencers, to how to monitor the Internet for brand references. It’s a fun, interactive, fast-paced time and your team will walk away with their own workbook containing everything we cover.

Strategy Blueprint

During the workshop, we’ll dive into your organization’s specific objectives: Who are you trying to reach? What action do you want them to take? Our Blueprint report will bring it all together with an actionable plan, broken down by each objective and channel. This document is yours to use internally, hand off to your existing provider, hire us to develop the strategies, or use it as a base for an RFP process. It’s up to you.

Social Media Policy

We’ll work with your legal and compliance/regulatory teams to help them develop a customized internal Social Media Policy for employees so they know what to post and, perhaps more critically, what not to post.

Fan Engagement Plan

Your Blueprint won’t be effective without a clear roadmap on how to create contagious audience engagement. Our Fan Engagement Plan will give your team a recommended schedule of posts and suggested content items, along with the latest research on the best day/time to post for your industry.

Negative Response Strategy

We will develop a customized Negative Response Strategy in the event your brand receives negative attention online. Having this plan available organization-wide can turn a bad situation into an opportunity to demonstrate your company’s commitment to transparency, listening to your stakeholders, and service.

In-Person Training on Monitoring/Engagement Tool

tMedia uses the Hootsuite social media dashboard — an in-depth tool for monitoring brand mentions, engaging with your followers/fans, and giving team members access to your channels without handing out your main passwords. We’ll do an on-site, intensive training session to teach your content team how to use Hootsuite to schedule posts, locate local high-influencers, and manage your entire social media suite. And we’ll leave them with a training guide and access to on-demand videos when they need a “refresher.”

One Year Access to tMedia University

Your entire team will have unlimited access to tMedia University — our exclusive client-only library of on-demand tutorial videos/courses on topics ranging from negative response strategy to moderating your Facebook page to geo-targeting your tweets.

Isn’t it about time you gave your social media and digital marketing efforts some Velocity?