Assured ROI™

Our Assured ROI™ Social Media Strategy methodology is a results-based, seven-part system providing the strongest potential return on investment for social media activities. It is designed to bring internal buy-in to the project steps, identify existing efforts, develop a strategic action plan, and implement the strategy — from design to platform page creation to moderation.

While the Assured ROI system is designed to be used as a complete solution, individual elements can also be provided.

Action Plan Whiteboarding
Sentiment and Behavior Analysis
Strategy Development
Urgent Issues and Policy Gap Analysis
Rapid Implementation
Execution and Moderation
Development and Training

Action Plan Whiteboarding
		Discuss your organization’s current emerging media landscape, envision the future, set your goals and begin to brainstorm your strategy and tactics — all guided by emerging media consultants with a track record of guiding organizations to excellence. Providing a proven structure of success, while allowing flexibility for your organization’s unique needs and culture, your team will leave the session with a sense of engagement and direction – prepared to drive your emerging media initiatives. Sessions are designed for both Executive Level and full Department Teams.
Sentiment and Behavior Analysis
		User-generated content has a tremendous impact on your brand. Do you know who is talking about your organization? Do you know what they are saying? Using an accelerated technology and human analysis, tMedia will tell you which social media channels host conversations about your organization, who is talking, what topics are critical, and what sentiments they share. Such data is highly productive in creating your social media strategy, telling you where to invest, who and how to target.
Strategy Development
		tMedia defines, builds and implements social, mobile and digital strategies designed to support both full brands and segmented initiatives (i.e., goal is to decrease customer service costs or drive awareness during a product launch). We take a unique approach that incorporates your existing strategies – both online and offline – into our planning. By creating a cohesive and total plan for your organization, we empower you to provide a holistic view of who you are to your target audience.
Urgent Issues and Policy Gap Analysis
		Creating and implementing an emerging media strategy without a policy can be devastating to the execution phase, as employees are left without guidance. tMedia will act as your partner as you create and implement your policies providing you with best practices and examples of productive policies. Please note that tMedia does not assume legal liability for your policy but rather acts as a coach providing useful data in policy creation.
Rapid Implementation
		Once your strategy is created, tMedia can fully implement each component for you, building your full online infrastructure. Or, you may choose to have tMedia work alongside your team in a consulting capacity during implementation, guiding rather than facilitating this foundational period.
Execution and Moderation
		Understanding that the most critical and difficult part of executing an effective emerging media campaign is the daily time investment, tMedia will simply do this for you. We offer daily and weekly programs designed to keep your emerging media presence active, engage your target audience and ensure your investment’s ROI. This includes not only moderation of and response to comments on Facebook, Twitter, LinkedIn and other platforms, but also posting original content where applicable.
Development and Training
		tMedia offers a diverse variety to training courses designed to prepare professionals of all levels to tackle the quickly evolving social, mobile and digital media landscape. Ranging from Social Media 101 to advanced Mobile Recruitment Marketing – tMedia customizes content, style and delivery to your organization. Courses range from two-hour webinars to full-week live programs.